Creating Superior Content That Can Improve Quality Backlinks and Rank 1 on Web Crawlers

This is the most common misconception in SEO:

Many think they can get a rating of 1 by relying on backlinks from blog comments, social bookmarking, article directories, and the like.

Usually I call back.

Questions like this often arise from the website owner: "I've blogwalking, submit to dofollow social bookmarking, but why not rank 1 as well?"

Yes because the benefits are very small.

Even worse, if we send too many - up to hundreds of thousands - from our site will be punished.

Instead of being ranked first but gets penalty from the search engines.

Then what kind of backlinks that can make our website ranked 1 without getting penalty?

Here's the answer:

Backlinks provided by other website owners.

Up here start confused, pessimistic, "Where there are other website owners who want to give backlinks to my website?"

That is the purpose of this guide.

You will learn the concept of 'featured content' that can get quality backlinks naturally. So it's safe from penalties and can get a rating of 1.

Why is it difficult to get backlinks?

Let's go first:

The reason, because your content is wrong target.

I explain ...

... for example you have a website about diet. Visitors are people who want to learn diet.

The problem is, 99% of them do not have a website.

People who do not have a website will not be able to provide backlinks. Although maybe they think your website is good. 

Make sense?

Well, people who have websites about diet like you have knowledge above average person. They will assume your content is normal.  

In this guide, we will learn to create excellent content.

What is that?

In the world of agriculture, we are already familiar with superior winning terms. This means that the seeds are good results, the fruit is large, and the growth is fast.

This seed will be widely used by farmers in their respective fields.

That's the concept of featured content.

Outstanding Content Content that allows linkers to post links on their web pages. So as to produce "fruit" in the form of backlinks for you.

What can make linker give backlink?

We already know why we do not get backlinks. Now we explore what can make our content get backlinks.

The first, the obvious, the content should make his camera amazed.

But there's more.

Quality content alone is not enough, we need good content to get backlinks.

In general, the linker will recommend your article if:

1. The topic explains more about the concepts they write on their own sites.
2. Much more quality than all the content ever. So take precedence over other similar content.
3. It talks about them, or they participate.
4. Such content can be beneficial to the listener.
5. You know them.
6. Your content contains a popularity trigger element.

Not necessarily everything, but much better.

Now the biggest question ...

... how to create featured content?

Step 1 - Find the link in your field

If your site is in technology, look for links in technology. Do not look for various fields, they will not care.

So this is our strategy:

1. Find the linker, see what their content looks like
2. Create much nicer content
3. Connect with them
4. Backlink!

Okay, this is too simple ...

... but roughly that's the reason why we need to find a linker.

We've covered the understanding and who the linker, but actually can be explained again.


Here's what the linker includes:

• Blogger
• The author of the article on another site
• Journalist, news writer
• Twitter celebrities (people who have many followers)

These are the people who can provide links for your content or share with people on social media.

To find the linker that suits you as much as possible, do the following 4 ways.

Do a search on Google

Do a search on Google with keywords:

1. Blogger [niche] US
2. Blog [niche]
3. The best [niche] article

For example your website about fashion, then use the keyword "Blogger fashion US".

You will find results like this:

Community sites, social media, and social bookmarking.

Smart bloggers know that these three types of sites are a goldmine for developing websites.

Therefore you will meet many new blog owners.

New bloggers are usually also more open when invited to communicate. You can also learn together.

Here's a community you can try:

• Facebook Group
• Google+ Community
• Kaskus
• Citizen6 Liputan6
• Log Viva

Find a Twitter account that has many followers.

Use the free tool called Followerwonk.

This tool is useful for finding popular Twitter accounts based on keywords. In 1 click we can find the celebrity Twitter.

Click "Search bios" then do a search like image:

Look for websites that attach links to links.

The people you found above must have some backlinks. We will look for the people who put this link.

Thus our list is getting bigger.

First, please go to Open Site Explorer. Or use Ahrefs if you have a premium account, much better.

Enter the sites you've found.

 These are the websites that link to the linker. Which means they are also linkers.

After doing these four steps, write them all down in Google Sheets or Excel. Oh yes, ignore websites that have not been updated for a year.

Step 2 - Think of content ideas that interest them

Just imagine this case:

I have a content entitled "17 ways to get rid of acne" what might the attribution recommend this article on their website?

Impossible..

For readers in need, this article is very useful. But for the linker, this article is not enough to impress them.

In addition, why not also install pairs of acne articles. Yes, right?

That's the importance of the topic.

His name is STEPPS.

Your topic should be one of these STEPPS:

1. Social currency: can make them proud of their identity
2. Triggers: immediately unthinkable when someone talks about something
3. Emotion: can evoke feelings
4. Public: popular or hot topics
5. Practical value: the content of the topic can be practiced
6. Story: the story of a person or an event related to them

That is STEPPS. 

While searching for ideas for featured content topics, make sure the topic meets one of the 6 conditions.

How to get topic ideas

You already know how to check topics, with STEPS. Next we'll learn how to find ideas for your featured content topics.

Here are some ways you can try:

1. See linker's website. Create content whose topic is similar or related to what they have written, but the weight should be higher.
2. Community sites Find out the key issues most often faced by community members, create content that solves their problems.
3. Do a search on Google by entering the main topics to get more specific topics.
4. Use BuzzSumo or Ahrefs Content Explorer to view the best content in a topic.
5. Follow the process of getting the idea of ​​writing on WhattoWrite.org.
6. Read the guides looking for this content topic.

Once you get the idea, make sure it meets one of the STEPS.

Remember, topic selection is the most important part of featured content. Therefore, do not underestimate this stage.

"My niche site is too narrow - there are no links and topics that fit this niche!"

This is a key issue for people when creating featured content.

A few months ago a guide reader contacted me. Apparently he owns a scaffold rental business, so he wants to create content around the scaffolding.

It's hard ... where there's a great website that has its niche niche.

There is a way out!

Take advantage of neighboring niches.

That is, the scaffolding is in the construction industry. In the construction industry, there are many sites with home, architecture, civil, and other topics.

That neighboring niche we can use.

Another example, you have a cosmetics sales business and want to get traffic by creating great content.

You can create content that crosses between cosmetics with other niches.

Consider the following example:

1. Cosmetics & Fashion: cosmetics that are suitable for certain fashion types
2. Cosmetics & Weddings: makeup techniques for weddings
3. Cosmetics & Health: cosmetic influences on skin health
4. Cosmetics & Career: makeup tips during job interview
5. Cosmetics & Travel: tips to bring cosmetics to taste while on vacation

(By the way, I am not a cosmetics expert so maybe in this example there is a less sensible topic)

With this, a narrow niche can touch many other larger niches. So more links are relevant to you.

Last for stage 2:

In content creation, what you should not miss at all is the title. It's a good topic, but the title is not interesting.

Step 3 - Research to create weighted content

Creating content is easy, but to create good quality content to get backlinks, it's a good idea to research.

Rarely is there a quality cotton whose contents come straight out of the head just like that. If you create content like this, the results will be superficial and cluttered. Certainly.

So skip this step if you want content to be useless.



There is 1 most common error ...

... if you make this mistake, your content will never get a backlink, let alone go to page 1 Google.

Here's the mistake:

Imitate the contents of articles from other websites.

No, not copy-paste duplicate content. The article is rewritten ... but the discussion points are exactly the same as the original article or just randomized.

It is true that Google does not take this as a duplicate, but we as human beings realize that the article is just rewritten.

No new information in it.

DO NOT ever make that mistake.

In featured content, we must create a fascinating linker with our content. If the content points of your article are not unique and original, this goal is impossible to achieve.

Make the content truly original, not rewrite. Collect writing materials from research, then arrange them into new articles.

Content that is not qualified will never get a backlink. Do some research!

Step 4 - Create the best content from research material

I'm sure, if you create content that is really qualified, it is not enough in just a day.

Need process.

If you just write an inconsequential article still 2000-3000 words a day is over.

But because in the leading content creation we do research and make the structure, it will take at least 2 days.

Roughly like this:

• Research: 0-1 days
• Frame + image: 0-1 days
• Writing: 1 day

Even the simple content that you are reading this also takes 4 days. 

Why create a template?

The framework does not matter if your content is superficial, once the path is completed.

But the weighted content is necessary.

Just look at the article you are reading, which consists of several sub-chapters and sub-chapters.

If everything is written at once, well it will fall apart.

So, the content template aims to make your content neat so it's easy for visitors to observe.

In addition, the framework also aims to reduce errors.

Especially not difficult ...

About article length ...

In 2012, Moz did research on the content they publish on his blog.

This is the result:

Long content tends to get more backlinks than short content. 

 See, the longer the article gets more links.

Although not always guarantee, but this is an important point that you can consider.

Therefore, when choosing a topic, choose what can be talked about in length. Not a short topic.

Then discuss them carefully, if necessary, in several chapters.

We already know that there is great potential behind the long article. Do not waste your energy for making superficial articles.

But why long backlink his article a lot?

Actually not because of its length, but because of the weight of the discussion.

Think about it:

If you can only read 1 article a day, choose where ... which is discussed in full, or simple?

Definitely a complete one.

That's why long articles tend to get more recommendations in the form of links. Not solely because of its length, but because of its weight.

Long articles tend to get a lot of backlinks because their content is more qualified

Increase content opportunities to get backlinks

There is more besides its length.

There are several factors that will increase or even reduce the chances of your content to get backlinks.

These are the things you should avoid:

1. Elements of product sales
2. Affiliate link
3. Too many ads
4. Wrong writing and grammatical grammar
5. The design is a mess
6. Lots of pleasantries
7. The format is not good to read

Still remember the STEPPS earlier?  

The first, Social Currency, means we as human beings tend to share something that makes us proud ourselves.

If your content contains 7 things before, just make a shame.

On the contrary, the following will increase your chances:

1. Photos / original images. Minimal screenshots or graphics
2. References to other trusted articles or websites
3. Have data
4. Link to linker website

I want to emphasize on the fourth point ...

There is a law of reciprocity.

"Someone will be more likely to do something positive for us if we do positive things first to them.

 Therefore I suggest you to put a link to your linker website first before hoping to get backlinks.

Step 5 - Perform content distribution to linker

At this point we will notify the existence of our content to the linker.WARNING:Never do this stage if you do not have content that meets all of the criteria you have mentioned.I've explained again briefly ...... your content should be:

• Topics meet one of the STEPS
• In the same field as the linker
• Have the best quality compared to other content

If not, do not do this stage because it will have a negative impact on your own reputation.Okay, there are 2 different content distribution goals:

1. Getting shared (to social media)
2. Get backlinks

Different goals, different ways are done.Usually, we want to get backlinks. Certainly. But that does not mean we can ignore the share to social media.While sharing with social media does not affect SEO, your content will be widely viewed. These people tend to be liaisons.So, sharing to social media can also backlink indirectly.Before entering the main stage, it helps you try to get the attention of the linker first with:

• Follow the Twitter / Facebook account,
• Share content,
• Leave a comment on his blog (do not spam)

After that, we introduce our content in the following ways:

Ask for input from linker via email / social media

The concept is ...

... so that the linker would recommend your content, then they should know the whereabouts of your content.

So we tell them.

But if you directly send an email that the contents "Pak put a link to my article dong!", Definitely rejected. Definitely, 100%.

Therefore we need a reason.

Reasons for them to open and read your content.

That is by asking for input from them.

For example, you create an article about "21 benefits of citrus fruits". Ask the linker to contribute to the article by giving 1 benefit.

Then insert input from them in the article.

Once published, tell them again when the article is published. Then they will recommend your article. 

Post to the appropriate community and social media sites

Community sites are the best place to distribute content because in it is automatically there are many people who are ready to read your content.

Community sites and social media are the source of everything that becomes viral.

If you have good content, use social media to distribute.

But remember, do not spam and do not post to communities whose topics are not appropriate.

You will not get any benefits. 

Do link building

Whose word we play White Hat SEO can not do link building?

It is precisely the backlinks we get ethically this is what will make our content firmly ranked in the top Google search results. 

You can, after applying this technique.

Forget backlink submit-submit techniques that take a lot of time and are at high risk.

Now it's time to switch to featured content.

... Ready to be superior?