On-page SEO is the factor that determines whether your site is optimized for search engines viewed from within its own website.
That is, you will do the optimization on your own website.
On-page optimization aims to tell search engines if your website is relevant to what the user is looking for. And indeed that has the best quality.
Therefore, the key 2 things: relevant, qualified.
Without meeting both, it is impossible to get ranked 1 in search engines.
In this article, we'll learn which parts of your site should apply on-page optimization and how to optimize it.
The concept of on-page SEO
In SEO, the concept of on-page optimization is the main thing that you must understand.There is another category of optimization besides on-page (off-page, discussed in the next chapter), but without applying page optimization it is useless to do other strategies.The essence of simple on-page SEO ...... You will optimize the website so that:
- The benefits are high for visitors
- Make it easier for visitors to browse
- Visitors feel at home in it
- Search engines understand the structure of your site
After reading those 4 points, you may ask,"I optimize search engines, why even focus on visitors?"The answer, this ...Search engines can find out whether visitors are satisfied or not with the pages they visit.Imagine if you're looking for something on Google, then go to one of the websites. Apparently, the content is not satisfactory. Most likely after a few seconds, you will click on the 'back' button to search for other websites. Yes, right?Because Google would want to display websites that satisfy users, then your website should satisfy visitors.Here's how:
The Optimal Site Page Component
There are several factors that affect the satisfaction of website users. We will cover each of the following categories:
- Content
- Keywords
- Title
- URL
- Meta description
- Image media
- Link out
- Internal link
- Social sharing
- Speed of website
1. content with the best quality
When considered, the content is a major component of the website page. That is, content plays the biggest role in on-page optimization.It is not possible to get a rating of 1 without quality content.... but, what is quality content?Here are the characteristics:
- Give maximum benefit to visitors
- More prominent than other similar content
- Listen long to visitors
- Generating feelings (amazed, entertained, happy, etc.)
- Resolving a visitor problem
Those are the 5 content quality criteria.If you want to get ranked 1 in search engines in a long duration, then your content must meet five things.Without exception.You also need to know that Google publicly states that they are in conflict with content that:
- Thin (thin), in other words, no weight
- Do not add value to the reader
- Not genuine
- Make the reader frustrated (due to low quality)
If your content goes into one of the categories above, it will be very difficult to get a high ranking.Worse, such content is at risk of punishment!Google and other search engines are actively updating the algorithm. The more they go, the more they will understand the quality of the content.So, be careful in publishing content for your website.
2. Keywords are very popular and right on target
Try to remember when you last used Google ... You write a few words as a keyword.Then Google displays results related to those keywords.
The more relevant the keyword, the higher the rank.So, optimizing your pages means optimizing your keywords.
Every page on your site should be optimized for at least 1 keyword.
How?
By entering a keyword on your site page.
Precisely within the content, in the title, and in the URL.
Thus, search engines and visitors will soon understand the content of your site pages.
One more thing…
You must understand what the keyword behind the keyword means.
Let's say someone does a search on Google with the keyword "buy iPhone".
What does it mean?
Does he want to buy an iPhone or does he want to read an article on how to buy an iPhone? Hmm ... it seems the first makes more sense.
Google also understands this.So Google will display the page that sells the iPhone.
Therefore, it is not possible to get a high ranking if you provide an article on how to buy an iPhone.
3. The title of the page that invites clicks
The easiest way to optimize a title is to enter the main keyword you're looking for.
For example the keyword "learn SEO", then the title contains the word "learn SEO".
But that alone is not enough ...
... the most important in the title is not the keyword optimization, but the optimization of human interests.
If the title you created is able to attract many visitors, then the ranking will go up.
Logically this:
Suppose there are 2 competing websites, ranked 1 and 2.
It turns out 2 more ratings get visitors from the 1st rank ... because the title he made more interesting, so many who click.
Google wants to put the best results, then the website in the ranking of 2 will be raised to the first rank.
Make sense?
Because the title is the most readable page element in search results, optimizing the number of clicks can increase.
4. Short and descriptive URL
Although the effect is not great, URLs containing keywords can affect your website ranking in search results.
Here's an example of a bad URL. Avoid using URLs like this.
domain.com/?p=94
Good URLs are always relevant to the content of the page.
Example:
Pages about 'food recipes'> domain.com/food-recipes/
The 'Macbook pro' product page> domain.com/laptop/macbook-pro/
Create a URL that describes the content, preferably containing the main keyword.
5. Descriptive and invite click meta description
The Meta description is 1-2 sentences that appear in the search results:
Meta description does not actually affect your page rank.
In addition, it also does not always appear in search results. Because Google now uses more sentences in the content as a page description.
Even so, there is no harm in this part is optimized.
(Moreover did not take long)
With an interesting meta description, then the chances of others to visit your website will be higher.
As the logic goes by, the more clicks from humans = the better the ranking.
6. High-quality images and optimal size
Imagine a site page that is 100% text, certainly very boring. Therefore, images and/or videos are a plus.
Surprisingly, many consider the image to be detrimental ...
…not true.
There is no loss in using multimedia in the content.
Except, if the amount is so much that makes jams your website visitors jammed. Or if it has nothing to do with the content.
Some tips:
- Use the related images and explain the contents
- Use the right type of extension to prevent the file size from swelling
- Make sure the image resolution matches what is displayed
- Compress the image optimally
- Add alt attribute when putting image
7. References in the form of links to other websites
This is especially important for new websites.
Google, as the information center of course, want to provide reliable content. So the information does not mislead many people.
This is why large websites are easier to get on the first page ...
... because its reputation has been awakened for a long time.
Well, because your website is new, Google considers its contents cannot be trusted. Because it is not trusted, it will be more difficult to get a high ranking.
Here is a reference link that can help.
Links to other reputable and relevant websites will make your content reputation better.
The analogy looks like this:
Try taking one of the nonfiction books.
In the book, there must be a list of libraries or footnotes. It contains citation information from other sources.
Books without other source quotes will be considered untrustworthy.
8. Internal links for easy navigation
There is a term whose name bounces.
Bounce means when someone enters your site, then he goes straight out without doing anything.
If your website bounce rate is high, it could be because:
- The quality is disappointing
- Navigation is difficult
So bounce rate can be a factor that shows visitor satisfaction.
One attempt to lower the bounce rate is to install internal links (links between pages), so visitors can easily visit other pages on your website
9. Can be shared to social media
Currently, Google does not consider the number of shares as a ranking factor in Google, but that does not mean social sharing is not important.
Quite the opposite.
The social share has an indirect impact on the ranking of the website.
This is useful for social sharing:
- Additional visitors
- Branding, your website will be known
- The satisfaction factor increases (if your website can satisfy the coming visitors)
- Some visitors will provide backlinks (discussed further in the next chapter)
Compared to SEO, social media will build your website brand faster.
This is what affects SEO.
When your site is known, then people will search your site via Google ...
... because many are searching for Google, meaning your website reputation will be considered good by Google.
Therefore, put the share button on your website.
Then use the popularity trigger element to create compelling content to share.
10. Speed of response and barrier speed
A faster site will get a better ranking.In an article written by Billy Hoffman at MOZ, it appears that the top-ranked websites have shorter response times.
Time to First Byte (TTFB) means the time required by the website server until the user gets the first 1 byte. In other words, the server response time.
Speed improvements are not just for search engines. Visitors will also be more comfortable to be on the website so that the loading time is short.There are several things that affect speed:
- The quality of hosting used
- Number of .js and .css files in <head>
- The page size is too large to disrupt the visitor
Keep in mind: the presence of images and videos will not be considered to reduce the speed of the website. Unless the amount is excessive and unnecessary.You can test the speed of your site through Google Page Speed Test. Immediately make improvements if the score is below 75.
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