Do you have a website and need a lot of visitors in the long run?
If so, you should know the basics of SEO.
SEO is a technique that you must master (and apply) as a website owner to get a good ranking on search engines.
But beginners are usually afraid of SEO.
This is because you will find new terms and techniques that are not taught in school age. As a result, some people think SEO is a strange thing.
Make me relax ...
... in this free guide, you will learn SEO for beginners. From zero.
You who currently do not understand at all about SEO, at the end of the chapter will understand how to apply it to your site. Meanwhile, if you already understand at a glance, you will be able to explore SEO.
All this in a matter of hours.
Why SEO? Why search engines?
When you need information from the internet, what do you use to find that information?
Google? Bing?
If you are familiar with the digital world, certainly not foreign to both. Yes, both websites are search engines
Not only you are using both websites.
But also hundreds of millions of other Indonesians ... and billions of people from all over the world. All search for information using search engines.
That's why search engines are able to bring more people to your website.
There is more…
Search engines send visitors with high quality. If you sell products/services on the website, then people from search engines will most likely buy them.
Even the quality of traffic is the second largest (after email).
Therefore, digital marketers often use SEO techniques in their marketing strategies.
So in conclusion, you should learn SEO because:
- The volume of visitors from search engines at most
- The quality of visitors from search engines is the best 2
Do I need to understand SEO?
In short: not necessarily.
Good ...
Indeed, the above statement seems to require all website owners to implement SEO because it is very great.
But not everyone/website needs SEO.
This is because not all websites require visitors from search engines. There are types of websites that are not effective if using SEO as its main strategy.
Here's what ...
Search engines like Google display a list of websites according to keywords entered by humans. That is, you will only get visitors if the keywords you want are also desired by others.
Just imagine this type of website:
- Humor / entertainment
- Private blog
- Fictional story
Very rarely ... or even no one is looking for content from such sites above via search engines.
Therefore, their main marketing strategy is not SEO, but social media marketing for example ... or paid advertising, or something else.
Again, remember:
If your website type is never searched through search engines, then you do not need to master SEO.
As a replacement,
You need to learn SEO and apply it to the website if you are:
- Professional blogger
- Business site owner
- Affiliate & CPA marketers
- Online shop owner
- Web-based software developers
- Professionals who use the website to build a reputation
- Professionals who have an online portfolio
- Seller of products/services over the internet
- Entrepreneurs who want to do online marketing
Those who fall into the above categories must understand SEO ...
... at least the basics.
The reason is that of potential customers, customers, and users who use many search engines. SEO techniques can be a major factor in its success.
Are you among the 9 categories above?
Keep reading this article, because maybe this SEO guide can be the first step to your success.
These 6 topics contain the essence of SEO that will continue to apply throughout your life.
Topic 1
Basic SEO Concepts
The topics you should read to form an understanding of how search engines work. Here you will understand exactly what search engines need from your website.
Topic 2
On-page SEO
This topic discusses the definition of optimization for website pages, on-page SEO. You'll learn what factors on your site page so your ranking in search results increases and how to apply them to your site.
Topic 3
Keyword Research
Keywords are the most important thing in SEO. Everyone who searches on search engines should use keywords. Therefore as an SEO practitioner you should be good at searching and using keywords into your website.
Topic 4
SEO & Content Marketing
Content marketing is often said to be a modern SEO. This is because most people who use search engines intend to search for content. That's why to be successful in SEO you need to know the principles of content marketing.
Topic 5
Off-page SEO
If on-page SEO means optimizing on a website page, then off-page SEO means optimizing from outside the website. In other words, you will learn how to build popularity so that others and search engines get to know your site.
Topic 6
Assessing SEO Performance
Is your SEO successful? Or even fail? Can still be fixed again? Or maximized? To answer all these questions, you need to perform an SEO performance assessment.
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