In this guide you will get to know the most important part of any SEO strategy:
Content marketing
SEO and content marketing today are like two sides in a coin.
In the past, the frequent mistakes of content marketers did not pay attention to SEO. Similarly, an SEO practitioner, do not pay attention to its contents.
Both sides feel useless.
As a result, the website development process is not running optimally.
The right content marketing strategy and assisted search engine optimization are the keys to success from your website and online business.
In fact, almost all forms of online marketing that rely on SEO will depend on the content.
After reading this guide, you - as an SEO practitioner - will have a mindset like a content marketer ... and vice versa.
What is content marketing?
Content marketing is a marketing effort done by providing content that is beneficial to others in order for them to know your business / business.
This marketing technique is very popular, we can see very rapid growth in this graph:
Although the term newly known in the year 2011-2012, but has long been done exercise.
Example implementation:
Fitness supplement products publish content that contains sports and diet patterns for muscle development. Thus the person searching for information about the content will get to the supplement product sales website.
From here you can see a little connection.
Content marketers need SEO knowledge so that content can get a good ranking on search engines ... because Google is the biggest source of traffic.
And what about the opposite?
Modern SEO is content marketing + SEO
Since ancient times, people who are enthusiastic with SEO always trying to find the gap how the website can get high rankings on Google.
Either that by rotating keywords, backlinks, and social signals.
(the last two terms are discussed in the next chapter)
But the key to SEO, for now and in the future, can we dismantle it by seeing what exactly all parties want.
There are 3 parties in SEO: users, websites, and Google.
Users want to get the best information as soon as possible.
To satisfy users, Google will put the best information in the top position.
Thus, to get the top position you need to do is provide the best information.
That's why content plays the most important role.
Good content = quality information.
In order to create the best content, an SEO practitioner must learn to market the content.
So, we can conclude that in the digital marketing of SEO and the position of Content Marketing are interrelated.
So what to do?
By being aware of the important role of content in SEO, then surely you will then focus on content creation and content publishing.
Be careful .. this could be a big mistake.
Not all content is good for SEO. If made carelessly, will not produce anything.
Humans do not want to read a lot of unreasonable content, as well as Google.
Therefore pay attention to the following rules:
1. Always prioritize the quality of the content
No one wants to read low quality content, and Google also wants to put low quality content in the top position.
(Unless there is no other content)
So do not create low quality content, the more content the lower the quality on your website so the lower the quality of your website as a whole.
What is quality content?
How to make it?
Here are some articles that can help you:
2. The amount of content is not too important
Quantity is almost always inversely proportional to quality. Unless you have many professional writers.
The more often you publish the content, the harder it is to maintain quality.
Content is important ..
.. but do not just create content because you want to have content.
Make sure what's covered in your content is not the same as other websites, and make sure your content is higher.
3. Google ranks pages, not websites
They do not care if your site has 1000 pages or only 1, which gets the best position only the best content.
The number of pages has no effect.
In addition, if you have many pages targeting certain keywords then that means you will also compete with yourself ... but Google generally only displays 1 page from 1 website.
So it's better to create 1 content with the best quality than to create 2 different content with the exact same topic.
4. The quality of the content alone is not enough
Although content plays the biggest role, but Google is a robot.
Google can determine whether articles are relevant to what they want but they can not directly read the article to determine its quality.
Therefore they need external factors:
Reader satisfaction
By being aware of this, then what you should do after publishing your content is to tell its whereabouts to others.
In the next guide will be discussed more about this.
5. Use of keywords
Content marketers often forget keywords.
Though keywords play an important role in SEO.
The use of keywords in articles can turn content into blunt swords, sharp swords, or double-edged swords.
There are 4 major mistakes in using keywords for content:
- Keyword insertion - using the same keywords over and over again in one page, in the hope that Google considers this content relevant to the keyword, when it is fatal.
- General keywords - targeting keywords that are too general or broad without regard to search intent or search destination.
- Without keywords - if you've published a lot of content, you'll find that content that targets certain keywords will get a better volume of visitors than those who are not very concerned about it.
- The internal competition - 1 website generally only appears once on a single page of search results. If more than one of your content targets the same primary keyword, then your internal competition page will occur. Therefore do diversify keywords for each page.
Exception: understand search intent
Not for all Google search keywords will rank content like articles, videos, or photos.
There are exceptions.
For example: users search by keyword "buy laptop".
What do you expect from the expected results?
- Articles on how to buy a laptop
- Video tips on buying a laptop
- Online stores that sell laptops
Google and other search engines are aware of this. Therefore, for the keyword "buy laptop" is very unlikely you can get a good ranking with articles.
So understand the meaning of the key word.
If the seeker wants content then Google will provide content. But if they want to buy a product, then the product sales page is the one that will take precedence.
The next chapter will discuss about off-page SEO, this topic discusses more about marketing and its relationship with SEO.
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